Every entrepreneur wants to increase sales and make more money. The only way to be successful is to have a steady flow of traffic to your website. There are 11 possible reasons why you’re not getting traffic and how to solve it.
It’s frustrating when your Analytics is not performing the way you want it to and shows that you have no traffic to your site.
That means no one is reading your writing and is appreciating it.
So what are you doing wrong?
Give a fresh look to your site and you will notice that there are 11 reasons that impact your ranking. The only way is to set up your website correctly and bring paying customers.
The steps shown will trigger an upsurge in your traffic flow.
1. Meta Information
Meta Information or Meta Tags are crucial when it comes to having an optimized website. They tell search engines what information your site provides. One of the most important types of metadata that will help increase your SEO rankings is the Title Tag.
For instance, if you change the date of a post, be sure to change in the Meta Description as well.
One little information of caution is not to use a generic title like ‘Home’ which triggers no impact instead you should use more specific targeted title tags that include your target keyword.
The best thing for you is to make a good reference with this Infographic to start building and producing a killing website!
Before proceeding further, have this YouTube video handy.
2. Is Your Website Loading Slow?
Keep in mind the times of dial-up internet. If you don’t, at that point you probably won’t recognize what it takes to have a site that takes everlastingly to load.
Nowadays individuals expect for a site to load in 2 seconds or less. Also, if a site doesn’t load within 3 seconds, they will proceed onward to the following site.
If you’ve been experiencing difficulty with your site loading speed, it could be the reason behind why you’re not getting a great deal of traffic on your site.
Check the loading speed of your website with Google Page Speed Insights and follow the prompts.
3. Your Content Is Underrated
You must create incredible content not exclusively to qualify for the crawling bots but also for your guests and avoid underrate.
If your site isn’t getting the traffic you expected, then it might be the time that you look at your content. Your content is what makes Google either to start sending traffic or passes up.
Endeavor to take a look at your content from an outsider point of view. When you have poor content on your blog, readers might come to buy once but they won’t return and won’t tell their friends about your blog, either.
Refer here for content marketing tips, strategies, trends, and updates that are highly engaging and relevant.
Consider approaches to make incredible content that won’t just inspire the web indexes but will keep your audience locked in.
4. You Haven’t Figured Out Proper SEO
Search Engine Optimization(SEO) is a long play-game for many website owners. The way that it changes so quickly, makes it troublesome for some site owners to get the hang of it.
If you need your site to draw visibility, you ought to dedicate more time on two core components:
- How search engines work.
- How to properly optimize and promote your website.
While search engines and technology are always evolving, there are some underlying basic elements that have remained unchanged from the earliest days of SEO.
Try to master some keyword research and understand your competition. To make things more simple, Jaaxy, the keyword research tool that I personally use is recommended.
If you’re a beginner, you will want to refer the 3 basic steps required for a stunning website in video form before you flag it off.
THE THOR OF KEYWORD RESEARCH
Posting on social media networks will definitely help the flow of your website’s visibility.
5. Reevaluate Your Keyword
Recheck your keywords and keyword phrases. If you are using old or more generic keywords, then you’re tracking the wrong rankings strategy and need to update.
Do not use fancy or more sophisticated language as your keywords in a search query. Instead, use only simple language that is more natural and understandable.
Professional SEO pros have agreed that the search engines also picked up on this phenomenon in recent years. Rather than relying on high sounding words, a language that is more natural is the right way search engines are ranking websites.
6. Your Brand Shows Inconsistencies
If you want people to become regular readers of your blog then you need to be consistent by posting monthly, weekly or every day.
In case you’re not steady keeping up with your brand’s mission, your guests are not going to come through. Not knowing the personality or the voice of your site will make it extremely hard for visitors to relate to your site.
The best thing you can accomplish for your site is to keep your brand consistent. This will enable you to make progressively powerful advertising efforts. Posting regularly and consistently builds a loyal readership.
7. Your Backlinks Are Bad
Backlinks are links on one website that, when clicked, take the user to another site. If your site isn’t getting enough traffic, it could be on the grounds that you are not using quality backlinks.
A large portion of the high-ranking sites has applicable connections that direct traffic to their sites. Ask yourself, are your backlinks originated from authority sites? Backlinks should be from highly relevant sites.
There are several bad links that can bite and destroy your site. The best practice is to avoid sites that do not rank on the first page of Google.
All SEO experts know that quality backlinks are so important for their website. But some aren’t aware of the dangers of weak or bad backlinks. These can be from spammy domains, private blog networks, and other low-quality online directories.
In order to improve a good backlinking process, you will require the following operations:
- Have a quick look at your website to confirm whether you are linking to the relevant sites in your niche.
- Verify if the website you are linking to has a penalty imposed by Google.
If Google shows no results, the website is probably penalized and removed from the search results. Make sure that getting links from websites that are penalized can harm your site.
8. You Haven’t Consider the User’s Experience
User experience definitely impacts your search rankings.
Making your content easy to digest, readable, understandable and sprucing it up with visuals is a good way to hook the attention of your followers.
This is where a clear structure with appropriate headers and supporting sub-headers come into play. In the event that you make your site’s guests pay some dues to discover content, at that point they might not have any desire to come back.
As a content marketer, you must focus on content that:
- Gives your users what they want.
- Makes them yearn for more.
- Carries them through the buyer journey.
User needs are requirements that add value to a product, service or environment for a user. Listen to your users and take the time to ask what they’d like to see on your page, and try to provide in-depth information.
Tutorials, tips and sharing the lessons learned during your recent efforts will bring results. Any new strategies that might be helpful for anyone may be shared.
If you combine these hints along with your site’s loading speed, then you are definitely going to win your clients’ experience.
9. Your Promotion Lacks
Whether you’re posting once a month, once a week or every day, the most important thing is that you are consistent with your posting.
If you post every day for a week, then suddenly stop posting the second week, then your chance of developing devoted followers is vague.
In the event that you spend much time on making extraordinary content, you could be harming your traffic by not advancing.
Promoting and creating content go hand in hand if you want to attract more traffic.
Think about posting each week or at regular intervals to permit enough time for advancing each post.
10. Your Headlines Suck!
If your reader says, “I’ve seen those headlines before.” Then definitely your headline sucks.
An attention-grabbing headline is useful for improving and increasing conversion on your website, email marketing or any other form of content marketing.
Though there is no perfect rule of thumb, you can always tweak around to study some viral Headlines. For instance, here are 3 examples from other sources that grab one’s attention to click:
- What Would You Buy With an Extra $11,000?
- 6 Things You Need to Know Today
- A Chart About Silence That Will Leave You Speechless!
If your features are not making individual clicks, you won’t get enough customers on your site. Numbers and adjectives add up in producing good headlines.
To guarantee that you create excellent headlines, follow this formula. Go here to learn how to create killing headlines.
Keep your headline short and try to include your focus keywords.
11. Use Social Media
One of the best ways to increase your traffic is to use the power of social media and leveraging them.
Get your content out to other platforms and channels where your audience is hanging out. Put your videos on YouTube, post your articles to Facebook, Twitter and LinkedIn and don’t you forget to use Reddit.
Use your blog as a home base and distribute your content to your social media outposts. Go to where your potential audience is. Facebook has 2.38 billion monthly active users in 2019, and that’s a whopping audience.
Getting traffic to your site probably won’t be the simplest thing, yet with a tad of consistent work, you can draw in more visitors to your site.
Start using these tips today. Go through the headers and titles of some of your older blog posts or pages. See if you can put a new spin on previous headlines.
Along with effective headlines, you could also find out some online marketing tips, such as how to use a lead generation system, and a high converting opt-in page to grab your readers’ attention to your list.
Also, find out about SEO, and reevaluate your utilization of keywords.
I hope this article helped you to understand the 11 reasons why you’re not getting traffic and how to solve it. Go ahead and implement a few of these tips, and you should see an upsurge in your traffic in a few months.